Influencer outreach — email/DM template
Send to 50 mid-tier crypto Twitter accounts (5k-100k followers) in these niches: privacy/ZK, Cosmos ecosystem, L1 explainers, reputable airdrop hunters. NO PAID PROMOTION — referral commission is their incentive. Pay-to-promote contradicts our locked anti-pattern list.
Subject line
sanect L1 launching airdrop — 30% to community, your referral code attached
Email body
Hey [name],
I've been following your [thread on X about Y / videos on Z / posts on W] and your read on [specific recent take] resonated with how we're positioning sanect.
Quick context: sanect is a privacy-first EVM L1 that launched mainnet this week. We've locked tokenomics — 1B genesis supply, 30% to the community via a 4-phase airdrop, 0% to VCs. We're not VC-backed and we don't intend to be.
The full breakdown is here: https://sanect.com/tokenomics
A few things you might find interesting:
Genesis Allocation for Uniswap veterans — wallets with activity before ETH block 25,373,270 get baseline allocation. 7+ year wallets get a 2× multiplier (pre-COVID OG bonus). Your audience overlaps heavily with this cohort.
No per-wallet airdrop cap, no per-referrer cap — we deliberately designed the referral system to reward influencer reach. A 1M-follower account who brings 10,000 referees earns 10,000× a small referrer. No bullshit "first 100 referees get full credit then it tapers" — same rate all the way up.
Every points action is time-locked or fee-locked — so wash farming doesn't pay. Your audience can earn points without burning capital on loops.
Your referral code is your wallet address: https://airdrop.sanect.com?ref={WALLET}
You earn 10% of all referee phase points, every phase. Referees get +5% bonus on own points. No cap, indefinitely.
If you want to share, here's what we'd love your help with:
- A pinned tweet or video covering the points system (we'll provide graphics if you want — totally optional)
- A "how to earn" walkthrough video for your audience
- An honest review — if you find things to criticize, post them. We'd rather have a real take than a sycophantic one.
What we don't want:
- Paid promotion. Compromises both your audience trust and our distribution narrative. Referral commission is the deal.
- Engagement farming with fake stats — points are anti-wash, your audience will catch on
- Anything you can't honestly stand behind
If interested:
- Reply with your wallet address — we'll send a small SNCT seed for gas + onboarding (~$50 worth)
- Share your custom referral link in whatever format fits your channel
- We'll publish your account in a curated "community partners" list (optional — can stay anonymous if you prefer)
Either way, the docs:
- https://sanect.com/tokenomics
- https://sanect.com/whitepaper
- https://github.com/sanect/sanect-node (open source, MIT)
Looking forward to your honest take.
— [Sender name] sanect team
Tracking spreadsheet schema
For internal use — track outreach with this spreadsheet:
| col | type | example |
|---|---|---|
| Handle | string | @cobie |
| Platform | enum | X / YT / TG / Mirror |
| Followers | int | 850000 |
| Niche | enum | privacy / cosmos / L1 / airdrop / general |
| Outreach date | date | 2026-06-26 |
| Reply received | bool | true |
| Wallet sent gas? | bool | false |
| Posted? | bool | false |
| Engagement (likes/RTs/views) | int | TBD |
| Referees driven | int | TBD (post-dashboard launch) |
| Notes | text | "wanted to wait until dashboard live" |
Track religiously — we'll need this data for Phase 2-4 outreach optimization.
Anti-patterns to watch in their replies
| Red flag | Response |
|---|---|
| "What's the marketing budget?" | Re-explain: referral commission is the incentive, not flat payment. If they're not interested without payment, decline. |
| "Can I get an allocation reserved?" | No. The 1% Advisor+Influencer bucket is allocated to specific named people via separate process, not referrals. Referrers earn referral commission, not a separate allocation. |
| "Will you list on [random CEX]?" | We've stated no CEX listings Day 0. +30 days is earliest. Don't make exceptions. |
| "I have a friend who'd like to invest" | We're not raising. No private allocation. Public mainnet open to everyone. |
| Vague positive language but no action | Send one followup after 7 days. After that, deprioritize and move to next account. |
Volume targets
Sending 50 emails in the first batch is a baseline. If you have bandwidth:
- Week 1: 50 mid-tier (5k-100k followers)
- Week 2: 25 larger tier (100k-500k)
- Week 3: 10 top-tier (500k+) — separate playbook, more bespoke
- Week 4+: respond to inbound only, no new cold outreach unless engagement metrics warrant it